Big Red Boat configurations are totally different to traditional designs and models.

On board your Big Red Boat you have two virtual modes built-in. The organisation you have has two sisters “locked away inside”. – for example at the flick of a switch you can adopt either the “people dominant” or the “system dominant” configuration.

So whenever your environs permit or dictate you can switch into a more appropriate mode swiftly and smoothly. Your Big Red Boat can be in one mode for years and yet switch to another mode within days, weeks, or months. Think about that for a moment.

How is this possible?

It is possible because your Big Red Boat is hard-wired to operate in any one of three modes. Furthermore each configuration is adopted as “the mode” unless and until you decide to “Disrupt with Purpose” and thereby switch modes.

The huge advantage you will always enjoy over your competition is that your Big Red Boat will never simply lurch into “intermediate states” (where people battle with systems for control or vice versa).. When the competition lurches into one of those non-specific states it compromises its revenue model. Once its revenue model is compromised then the intermediate state becomes the “automatic” default option and thus difficult to over-ride, change, re-set, etc.

What is so different for a Big Red Boat organisation?

Each configuration of your Big Red Boat has a clear and present purpose supported by a simple revenue model. This means that your purpose and your revenue model are joined at the hip. When one changes so too does the other. This means your Big Red Boat has an efficient and an effective revenue model in all modes or configurations.

These revenue models are usually different from those of your competitors in four ways.

First revenue is gained by providing “use value” not “value adding” products or services. Second revenue is based on the “inclusion principle” not the “exclusion principle”. Third revenue is gained by networking products and services. Finally your revenue base is often clustered around a set of “free” products and services.

How does one actually switch modes?

As stated above you switch modes whenever you “Disrupt with Purpose”.

Remember your purpose and your revenue model is joined at the hip for three different modes. So when boom times hit your organisation your new purpose is to best handle volume, size, and scale.

You will disrupt your Big Red Boat configuration by switching it from your “system and people homeostasis mode” to your “systems dominant” mode. The emphasis you had previously on balancing people and systems will desist as you become obsessive about “automated and self-service” systems.

Your purpose and your revenue model is automatically aligned to this mode as soon as you discern that your environs have changed in ways that demands your switch into this configuration.

This configuration may last for weeks, months, or decades. The longer it lasts the better you are at handling its needs. But all the time you will be preparing the other two modes for an inevitable “switch” back to one of them.